819 Sarah Wilson: It’s a ‘Chip’ Show

The Art of Keeping It Simple and Putting Your Customer First

Ask any woman who has built a fast-scaling business while raising young kids and she’ll likely be making an understatement when she tells you, “it wasn’t easy”. And yet odds are it’s forced her to overcome perfectionism, learn how to delegate, and understand the scaling principles of leverage.

When Sarah Wilson was pregnant with the first of her four children, she had irrepressible cravings for chocolate chip cookies.

But back then there was no Door Dash delivery option. So, what if many other women like her had the same cravings? It was a question that began with deep market research and testing out her idea with a specific type of customer on a very small scale.

Sarah shares how she balanced the fast growth of her business Chip Cookies with being a mom to four young kids, plus the secrets of lean startup, keeping it simple, and being relentlessly focused on pleasing your customers.

More about Sarah Wilson at www.chipcookies.co

Join the conversation with Sarah and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Sarah at Chip Cookies

Sarah Wilson is the co-founder of Chip Cookies, a fast-scaling cookie store and franchise business where she balances being a mom of four with everything marketing, brand, social media, and events. Borne of her cravings for the perfect chocolate chip cookie when pregnant with her first, Sarah leveraged the principles of ‘lean startup’ to build her growing business and was honored as one of Utah’s 40 under 40.

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Get the Transcript HERE