475 Shayna Norwood: Leadership in the Corona Virus Crisis

Finding Inspiration in Adversity

When entrepreneurs confront crises, it often sparks that innovator part of our entrepreneurial DNA. We are primed to look for solutions to problems.

Now with the Coronavirus pandemic, the task for entrepreneurs and business owners is to look for opportunities and inspiration – within us, and around us.

We can all take massive action on the things we can control, rather than worry about what we cannot.

Shayna Norwood is a professionally trained visual artist who soon found her true forte as an entrepreneur, founding her company, Steel Petal Press in 2011 to share beauty and humor with the world through her collection of handmade stationery.

Shayna shares how she is coping the Coronavirus, especially as she fears for her team, half of which is out sick. She says she’s hard at work grappling

with how she can best lead her team as they work from home.

  • How to best lead your team in a time of crisis
  • Why hiring and management takes as much as 50% of her time
  • How teams have to change with changing circumstances and how to stay nimble while maintaining company culture
  • Plus why you should always know your numbers – they tell the story of your business and help you spot and pivot to avoid brewing problems
  • And why you should always trust your gut

More about Shayna Norwood at www.steelpetalpress.com

Shayna Norwood

Shayna founded her company, Steel Petal Press in 2011 to share beauty and humor with the world through her collection of handmade stationery. She is a professionally trained visual artist with a BFA from San Francisco Art Institute and has been letterpress printing since 2004.

Shayna is a professionally trained visual artist and soon found her true forte as an entrepreneur, founding her company, Steel Petal Press in 2011 to share beauty and humor with the world through her collection of handmade stationery.

Steel Petal Press has been featured in Proof to Product, Pop Sugar, BuzzFeed, Brit + Co, Refinery29, Southern Bride, Paper Crave, Oh So Beautiful Paper, Stationery Trends, Style Me Pretty, Brides, Inside Weddings, The Knot, Apartment Therapy, CBS News, Chicago Tribune, Chicago Sun Times and more.

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