EPISODE #661
Shinjini Das
Pandemic Pivot:
Finding Opportunity for Business Growth in Adversity
661 Shinjini Das: Pandemic Pivot
How to ‘Land and Expand’ Your Services within a Large Company
When we’re struggling as entrepreneurs, we can often make the mistake of letting our dreams be constrained by our current circumstances.
It’s a trap that stops us from playing big, so how can entrepreneurs let go of that “inner bully voice” that stands between fear of failure and openness to new paths to success?
Shinjini Das, founder and CEO of the Das Media Group, has always had big dreams, and when after 4 years her business growth was not going according to plan, she was frustrated and started second-guessing herself. Then came Covid, and the pandemic forced her to change it up.
Shinjini’s “Pandemic Pivot” has showed her an unexpected way to get to her 6-figure goal, and it’s got her dreaming big again.
Shinjini got her start at age 24 advocating for what she calls her #GoGetters through real-time motivational media content marketing to 15 million monthly followers on her social media platforms to ‘go get’ their goals. Now she’s reaching her own goals with a pivot into serving large companies in the B2B as well as B2C and D2C spaces.
- How to avoid the trap of constraining your dreams because of your current circumstances
- Why it’s important to be open-minded about new or different pathways to success you might not have considered
- How to know and understand your target audience
- Why no early-stage business can succeed trying to please everyone and how to say laser-focused on one area of expertise, one vertical, or one customer avatar at a time
- How to ‘land and expand’ your services with a large corporate client, starting one division at a time
- Why every company, no matter what it does, has to be a “media” company to build relationships with clients in a virtual world
- And much more!
More about Shinjini Das at www.unapologeticallyshinjini.com
More about Shinjini Das at Unapologetically Shinjini
Shinjini Das, the founder and CEO of Das Media Group advocates for her #GoGetters through real-time motivational media content marketing. She motivates 15 million go-getters a month on her social media platforms to ‘go get’ their goals, and recently started serving large enterprise clients with an entirely virtual solution and practice.
Get her e-book: Unapologetically Shinjini
Get the Transcript HERE
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