604 Susan Hamilton Meier: Humanize Your Branding
How to Electrify Your Work By Bringing Your Creative Brain to the Branding Process
Creativity and strategy: Two words that seem vastly different but oftentimes go hand in hand.
Right and left brains must balance in the world of branding, leveraging intuition and data. And when you have the right branding strategy, you’ll attract your ideal audience, and build their trust in your company.
So how do you keep your branding authentic to you, while also being relevant to your audience?
Listen to Wings today to learn about one inspiring entrepreneur who is on a mission to dispel the myth that creativity and strategy are at odds to help business leaders electrify their work and amplify their impact.
Susan Hamilton Meier is a brand strategist and visual artist. Her own creative output includes paintings, sculptures, jewelry and her children. Her art work is in numerous private collections including Pfizer and Saatchi + Saatchi Wellness.
Since founding Susan Meier Studio in 2011, she has focused on helping healthcare brands build stronger relationships with both patients and providers. She is passionate about helping marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy.
- What enticed Susan into a career as a branding expert
- How to keep your branding authentic to you, and relevant to your audience
- What it means to “humanize your brand”
- What a brand promise really means to your customers
- Common mistakes people make with their branding strategy
- Why processes are so important in a creative field like branding
- When a brand should, and shouldn’t address controversial topics
- Creative ways to envision the new future for you, your business and your brand
- And much more!
More about Susan Hamilton Meier at www.susanmeierstudio.com
More about Susan Hamilton Meier at Susan Meier Studio
Susan Meier is a branding consultant and founder of Susan Meier Studio. With a BA in Art History from Dartmouth, an MBA from Harvard, and a successful career at the Boston Consulting Group, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech and Novartis.
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