EPISODE #707
Tai Goodwin
Quiz Funnel Conversions:
The Secret Power of Quizzes to Grow, Know and Serve Your Customers
707 Tai Goodwin: Quiz Funnel Conversions
The Power of Knowing Your Numbers and How to Work Backwards to Reach Your Goals
What’s your number?
What do you want your business to earn every month? How much of that do you want to earn personally?
The numbers always tell the story, yet so many entrepreneurs are afraid to even look at their numbers, let alone set precise money goals and measure their progress them.
The truth is, when you’re building a sales or marketing funnel, it helps to know the end result you want to achieve each month, quarter or year – because suggests both how many people you have to reach in your marketing and how you want to price your product and service. Knowing and following your performance is also vital to alerting you to where you may need to pivot and change course.
Tai Goodwin, aka The Quiz Funnel Queen, is CEO of The Momentum Agency, creator of the Liberated CEO Accelerator and Quiz & Grow Rich, and cocreator of The Funnels Done Right System. An award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune 500 companies like Barnes & Noble and tech start-ups like LeadPages, Tai learned early on why the numbers always tell the story.
A former teacher, turned corporate trainer, turned entrepreneur and author, Tai is passionate about marketing and marketing technology. After coaching and teaching hundreds of entrepreneurs on social media, marketing, and business strategy – it became clear to her that the biggest gap was in implementation.
Author of Girlfriend Its Your Time and co-author of How to Choose the Right Consultant and The Profitable Woman’s Playbook, Tai can often be found sharing her wisdom in The Huffington Post, Forbes.com, Careerealism.com, and CAREER Magazine. She’s also been highlighted by Money Magazine, Black Enterprise, and The BOSS Network.
- The magic of quizzes, and why they convert better than anything else
- Why a quiz is NOT a survey; it must deliver answers that are actionable for every person that participates
- Quizzes also tell you everything you need to know about what your customers want so you can serve them better
- How to avoid fear of the numbers, set your goals clearly and work towards the dollar number you want to see in your bank account
- Why all entrepreneurs must be willing to “build the plane as they fly it,” in other words take decisive action before knowing everything
- Why many entrepreneurs get stuck in the planning
- The root-cause of perfectionism, how to overcome it and accept that the best learning comes from failing
- And much more!
Be sure to join the conversation with Tai and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo here and invite your friends.
More about Tai Goodwin at www.thatmarketingteam.com
More about Tai Goodwin at That Marketing Team
Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. Known as the “Quiz Funnel Queen”, Tai is an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like LeadPages. Get 101QuizIdeas.com
Get her books: Girlfriend It’s Your Time! and 7 Ways to Makeover Your Career
Join her Facebook group
Get the Transcript HERE
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