732 Tanaha Hairston: Buy It, Don’t Start It

Marketing and Sales Secrets, Plus Investing, M&A and Valuation Tips

If you’re an entrepreneur started your business from scratch, you know firsthand the head damage that comes from the early stages.

Sure, so much exhilaration and joy as you chart your course towards your big dreams. Invariably too, the big challenges that follow: Finding a market for your product, getting the first sale, raising investment capital, everything that comes with hiring and firing, and so much more, often things you don’t expect or cannot control.

Startups are hard, and they aren’t for everyone.

If you have the means and the entrepreneurial bug, it can sometimes be best to buy a company that already exists and has already weathered a lot of those growing pains – so you can take it and grow it. And for the founder, sometimes it can be a big relief to take on a majority shareholder who will invest their expertise and money to take your dreams to the next level, while you hold on to an albeit smaller ownership stake in the company you created.

Tanaha Hairston is a serial entrepreneur and tech investor who says she “learned the hard way” from all the businesses she built and sold that she preferred the growth stage once the companies had gone through the pain of getting customers and traction.

With her company Axismeta, Tanaha helps investors and business owners reduce the risk of failure and be consistently profitable while doubling the bottom line, without additional advertising, investment, or hiring.

Her proven strategies include incorporating a comprehensive digital strategy based on customer journey eCommerce principles, strategic acquisitions, AI, and SOPs, all with the focus on communicating to convert.

Today we talk about her founder’s journey, what she would have done differently, how to know what type of entrepreneur you are around your skills and desires, and much, much more about marketing and sales.

More about Tanaha Hairston at axismeta.co

Be sure to join the conversation with Tanaha and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo, follow Wings of Inspired Business, and invite your friends.

More about Tanaha Hairston at Axismeta

Tanaha Hairston is the Founder of Axismeta and a successful tech investor and business strategist who specializes in methods and tools to increase business valuation and lead generation. A serial entrepreneur for 15 years, Tanaha has started and sold multiple businesses in industries including SaaS software, eLearning, and consumer products.

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