EPISODE #714
Tiffany Guarnaccia
PR Secrets:
What You Need to Know to Land Valuable Earned Media
714 Tiffany Guarnaccia: PR Secrets
Work-Life Balance and Why It’s Vital to Make Core to Your Operations and Culture
There’s nothing better than someone else singing your praises, the validation that comes when a major magazine, newspaper, blog, TV show, influencer or podcaster tells the world how great you and your company are.
In a noisy world we all want to stand out from the crowd, build our influence and thought leadership, and get the credibility bump that comes with earned media.
Because let’s face it. When a respected publication like Entrepreneur, Forbes or Business Week writes an article singing your praises, it puts a validation multiplier on everything else you do. And beyond getting the word out about your solution and the value you bring; it engenders trust and helps potential customers choose you over your competitors.
So, what’s the secret to landing great PR for you and your business?
Tiffany Guarnaccia started honing her craft heading up communications for the Huffington Post and PR for LimeWire and eMusic. Before long Tiffany Guarnaccia figured out that she was an entrepreneur and struck out on her own to found and grow Kite Hill PR, the agency that helps tech companies put themselves on the map.
Also founder of Communications Week, recently acquired by Ragan Communications, Tiffany has been recognized as one of PR News’ Women to Watch, a DMN Hall of Femme, and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the “Top Tech Specialist PR Agencies in NYC” and “Most Powerful PR Firms” by the Observer, a Best Place to Work by PR News and one of “America’s Best PR Agencies” by Forbes.
- Why you want to start with a PR agency when you have a good story to tell about your business success
- The power of storytelling
- How to be prepared to answer questions from journalists like how you compare to your competitors or traction in the marketplace
- What the Coronavirus Pandemic taught Tiffany about “work life balance” and why flexible hours and “work from anywhere” are now core to her company
- How to plan for a recession
- Why mentorship is vital to your success as an entrepreneur
- And much more!
Be sure to join the conversation with Tiffany and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo here and invite your friends.
More about Tiffany Guarnaccia at www.kitehillpr.com
More about Tiffany Guarnaccia at Kite Hill PR
Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week, recently acquired by Ragan Communications. Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post and PR director at LimeWire and eMusic.
Get the Transcript HERE
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