EPISODE #601
Yael Joffe
Pioneering Nutrigenomics:
“Reluctant Entrepreneuring” at the Connection Between Genes and Nutrition
601 Yael Joffe: Pioneering Nutrigenomics
How to Navigate the Ups & Downs of the Entrepreneurial Roller Coaster
Many of us start out with the best laid plans for our future, an intention to do something, be something.
And then life throws us curve balls and corrections if the plans we laid are not in alignment with our true purpose.
So how does an aspiring architect become an entrepreneurial leader in the field of nutrigenomics?
All too often for women entrepreneurs, the “startup spark” comes in the form of a personal problem – in this case, watching her beloved grandmother die of cancer.
Yael Joffe is the co-founder and Chief Science Officer of 3X4 Genetics, a genetics-based foundational health company that combines advanced genetic testing, nutrigenomic education and a global network of accredited practitioners to help people listen to their bodies and make sound, daily choices to live longer, healthier and better lives.
Yael describes herself as a “reluctant entrepreneur”. Listen to find out what she means. We also talk about what makes her company 3X4 so different from other companies in the space, what keeps her motivated on the entrepreneurial roller coaster, how she has overcome challenges along the way, and of course, how to hack your health!
- What makes 3X4 so different from other genetics companies
- Why Yael describes herself as a “reluctant entrepreneur”
- How to stay motivated on the entrepreneurial roller coaster ride
- The connection between nutrition and genetics, and how our dietary choices can turn on or off gene expressions
- How gamification plays a big role in helping people understand the science of nutrigenomics
- How nutrigenomics could have eased the Coronavirus pandemic
- The inside skinny on “gene editing”
- And much more!
More about Yael Joffe at 3x4genetics.com
More about Yael at 3x4Genetics
Yael Joffe is a leading expert in the rapidly-evolving discipline of nutrigenomics, the science of using genetic testing to determine the interplay between genes, nutrition and health. Co-founder and Chief Science Officer of 3X4 Genetics, Yael is also the co-author of two books, ‘It’s Not Just Your Genes’ and ‘Genes To Plate’, and has been published in multiple peer-reviewed scientific journals.
Get her book: It’s Not Just Your Genes
Get her book: Genes to Plate here
Get the Transcript HERE
Wings of Inspired Business was ranked #8 of Entrepreneur Magazine’s Top 20 Business Podcasts for 2020 – and Feedspot’s #2 business podcast for women.
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