690 Suzannah Raff: Healthy Products

Dangers of Aluminum and Synthetic Fragrances on our Skin

The secret of entrepreneurship is all about innovating a compelling and differentiated solution to a big enough problem experienced by a big enough market with an effective strategy of getting the word out to the right target market.

Easier said than done, right?

Today we focus in on what it takes to create a consumer brand with Suzannah Raff, the founder and CEO of Cleo + Coco.

Years before Suzannah Raff developed Cleo + Coco’s award-winning natural deodorants, she was famous among her friends for smelling amazing, mixing, and blending perfumes to make her own signature scent. When her father was recovering in the hospital from a serious illness, she found her way to the healing properties of essential oils and their beautiful scents. She began to use them in her home, and for her own health and wellbeing. Then, along came the clean eating movement. Having been taught from a young age to eat healthy and take care of her body, she became an avid student of this clean movement. When she got married and pregnant, Suzannah suddenly became very sensitive to the chemicals she was putting on her body. It was not long before all of her perfumed skin care products and antiperspirants went into the garbage.

But there was one problem: Suzannah could not find an aluminum-free deodorant that could handle her fluctuating hormones, sweat, and odor. So, she took out her essential oils and began creating her own deodorant that was natural, free from synthetic fragrance, sensitive enough for pregnant and nursing moms, yet still powerful enough to combat body odor. It took a good year of experimenting with the perfect mix of ingredients to get to the point where she could claim with complete confidence that Cleo + Coco offered all-day odor control. Once she created the perfect formula, she had a vision for what deodorant should be — a product that you love to put on every day. Not just something that we brainlessly tolerate to prevent uncomfortable body odor, but a deodorant could feel, look, and smell luxurious.

Today Suzannah shares all the challenges along the way to create Cleo + Coco, plus the dangers of the chemicals and fragrances we put on our skin, and much more.

More about Suzannah Raff at cleoandcoco.com

Be sure to join the conversation with Suzannah and me over on the interactive podcast app Podopolo, where you can share your perspectives and she’ll take your questions. Download Podopolo [https://podopolo.com/get-app] here and invite your friends.

More about Suzannah Raff at Cleo and Coco

Suzannah Raff is the founder and CEO of Cleo + Coco, the award-winning healthy deodorant brand that works without toxic aluminum and synthetic fragrances.

Get the Transcript HERE