EPISODE #635
Victoria Kennedy
The Power of Positive PR:
How to Build Visibility, Trust and Revenue with Earned Media
635 Victoria Kennedy: The Power of Positive PR
Making a buying decision is all about trust.
So, who are you more likely to trust: A company shouting “me, me, me” or a business or brand that has been featured in a positive way in top publications, podcasts, or on TV?
You already know intuitively that third-party or independent endorsements carry a lot more weight.
That’s why PR is a vital part of your business success.
So how to land positive PR?
Victoria Kennedy is a former opera singer turned PR maven who helps companies and individuals leverage digital PR to increase their visibility and directly grow their revenue.
Victoria once sang a duet with legend, Andrea Bocelli, and along the way in her opera career she learned a lot about how to get media attention. These days she’s the CEO of Victorious PR, a media agency that helps business owners get featured in industry-specific publications, local press, podcasts, and top publications so they can establish themselves as Industry Leaders in their fields.
- How to get the attention of journalists and producers
- Why it’s important to understand what a journalist is looking for and how to make your story “angle” relevant to them and their audience
- When and how best to communicate with journalists and develop a good relationship
- Why earned media makes your advertising and marketing spend go further
- Plus how to reinvent yourself
- And much more!
More about Victoria Kennedy at victoriouspr.com
More about Victoria Kennedy at Victorious PR
Victoria Kennedy is a former opera singer who now helps companies and individuals leverage digital PR to increase their visibility and grow their revenue as the CEO and founder of Victorious PR. She’s been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage, and shares today how to land lucrative “earned media” for your brand or business.
Grab Victoria Kennedy’s FREE Guide on how to get published in the top publications!
Get the Transcript HERE
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